Privacy policy

Outloud English listens to a child read and speak so it can give them feedback and choose their next story. We collect only what that needs. We never sell anyone's data, never show advertising, and never use a child's voice for anything other than helping them learn. A parent or guardian can ask us to delete everything at any time. The Trust page has the plain-English summary; this page is the full detail.

Outloud English is made by BlueberryML Ltd, a company registered in England and Wales, of 2nd Floor, College House, 17 King Edwards Road, Ruislip, London HA4 7AE, United Kingdom. We are the data controller for the personal data described here, which means we decide how it is used and are responsible for protecting it.

Questions about this policy or your data: info@blueberryml.com.

This policy covers the Outloud English app and the website at outloudenglish.com. The app is in active build ahead of its launch in December 2026, and some features described here are available only to families testing it early.

Outloud is designed for children, but accounts belong to adults. Only a parent or guardian aged 18 or over can create an account, and they then add a profile for each child. By adding a child, the parent or guardian confirms they have parental responsibility and agree to us processing that child's data as this policy describes.

We collect the least we can about a child: no surname, no email address, no photographs, no location and no contact details. We don't show advertising, we don't allow social features or contact with strangers, and we don't profile children for any purpose other than choosing what they learn next. We expect a parent or guardian to be nearby when a young child uses Outloud, especially the first few times.

If you believe a child has created an account without a parent or guardian, tell us and we will delete it.

From a parent or guardian

• Your email address and a password (we store the password only in a securely hashed form).
• Anything you send us when you contact support.

About each child

• A first name or nickname, so the stories can greet them.
• Their age, so we can pitch the English at the right level.
• The interests they pick, so the stories can feature things they like.
• Recordings of their voice when they read aloud or speak in a lesson, and the text transcript of what they said.
• Their scores and progress: results on five dimensions of spoken English (accuracy, pronunciation, fluency, vocabulary and content) and their position on our learning model, which is how Outloud decides what comes next.

Technical information

• Basic technical data our servers need to run the service securely, such as device type, app version, IP address and error logs.

On this website, we don't use analytics or advertising cookies. The site sets only cookies that are strictly necessary for it to work, such as remembering that you unlocked a demo.

• To provide Outloud: running your account, child profiles, lessons, scoring and progress. Legal basis: performance of our contract with you.
• To process a child's voice: scoring recordings to give feedback. Legal basis: performance of our contract with you, and the consent of the parent or guardian given when they add the child.
• To keep Outloud safe and working: security, preventing misuse and fixing faults. Legal basis: our legitimate interests in running a secure service.
• To answer you when you contact us. Legal basis: our legitimate interests in responding, or our contract with you.
• To meet legal obligations, for example keeping records we are required to keep. Legal basis: legal obligation.

We never use any of this data for advertising, and we never sell it.

• The child records themselves in a lesson. The recording is uploaded to our storage.
• Our grading service sends the audio to a speech-recognition provider, which turns it into text, and sends that text (not the audio) to an AI language model, which helps judge how well the answer fits the question.
• Our grading service turns the results into scores and feedback, shown to the child.
• The scores update the child's position on our learning model.

We use a recording only to score that answer and give feedback. We don't use a child's voice to identify them, we don't create a voiceprint, we don't publish recordings, and we don't use recordings to train AI models. Our providers may use the data only to provide their service to us.

We share data only with service providers that help us run Outloud, under contracts that require them to protect it and use it only on our instructions:

• hosting, storage and content-delivery providers, which run our website, app services and storage;
• a speech-recognition provider, which receives recordings to transcribe them;
• an AI language-model provider, reached through a model-routing service, which receives transcripts (text only) to help score them.

Our account, grading and learning-model services are run by BlueberryML itself. We may also disclose data if the law requires it, or to protect a child's safety. We never sell personal data, and we never share it with advertisers. A current list of our providers is available on request.

We are based in the UK, and some of our providers process data outside the UK, including in the United States. When that happens, we rely on the safeguards UK data protection law requires, such as the UK International Data Transfer Agreement, the UK Addendum to the EU standard contractual clauses, or the UK Extension to the EU–US Data Privacy Framework.

• Account and child-profile data: for as long as the account is open.
• Voice recordings: deleted automatically 30 days after they are made, or sooner if the account is deleted.
• Scores and progress: for as long as the account is open, so a child's progress carries on.
• Support emails: for up to two years after the conversation ends.

When an account is deleted, we delete its personal data within 30 days, except anything the law requires us to keep.

We use encryption in transit, hashed passwords and access controls on our systems. Recordings are kept in private storage and can be reached only through short-lived signed links; they are never publicly accessible. No system is perfectly secure; if something went wrong that put your data at risk, we would tell you and the regulator as the law requires.

A parent or guardian can exercise these rights for themselves and on behalf of their child. You have the right to:

• see the personal data we hold (access);
• have it corrected if it is wrong (rectification);
• have it deleted (erasure): email deleteaccount@blueberryml.com, or see how to delete your account;
• ask us to limit how we use it (restriction);
• receive it in a portable format (portability);
• object to processing based on our legitimate interests;
• withdraw consent at any time, which won't affect processing that has already happened.

To use any of these rights, email info@blueberryml.com from the address on your account. It's free, and we will respond within one month. We may ask you to confirm you are the account holder before we act.

If you're unhappy with how we've handled your data, please tell us first so we can put it right. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

We'll update this policy when Outloud changes. The date at the top shows when it last changed. If a change is significant, we'll tell account holders before it takes effect.